Author Archives: Lindsey Weber

Lindsey Weber

Why User Experience (UX) Matters To Small Business

A Great Website Begins With The Customer,
Not The Company

Websites used to be built with two main guiding principles: What the company thought was awesome about themselves and what they thought customers wanted to see. But there’s a new sheriff in town called user-centered design, or User Experience (UX). The goal? Bringing the concept of customer service into the digital sphere, giving your online visitors everything they want and need – and what they didn’t even think to ask for. Read more »

Tagged , , ,